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Awareness raising campaign to attract more prepared students and females in the tourism/hotelier sector in Kosovo


This ToR is launched by the “SEED step II Kosovo - Support of Educational and Employment Development in Kosovo”, an Austrian Development Agency funded project implemented by the NGO Syri i Vizionit and Volkshilfe Solidarität. The aim of this call is to design and implement an Awareness Raising Campaign to increase gender awareness and contribute to eradicate gender obstacles in tourism and hotelier sector (HT).

SEED Program aims to improve access to labour market for women and youth to alleviate poverty and to contribute to gender equality. SEED step II program is in its first year of implementation and it will last three years, that will contribute to increase the cooperation between secondary vocational schools, businesses and institutions in the municipalities of Pejë, Gjakovë and Prizren.

SEED step II program has envisaged implementation of this Awareness Raising Campaign to overcome gender barriers in the field of women´s participation in the tourism/hotelier sector in the Region of Pejë, Gjakovë and Prizren. The campaign might include, but not limit only to, media outreach and public awareness activities (TV and radio campaigns, social media campaigns, working with institutions and parents, story gathering, video, publication of best practices/case studies, billboards and other advertisements).

The campaign is expected to be conducted by a consulting company or marketing/PR agency. It is also expected to collaborate with media, institutions, private sector and civil society. The campaign is aimed to deliver the key messages to the general public and decision-makers. SEED step II is now inviting qualified companies or agencies to conduct the awareness campaign.

Selection criteria is based on work experience, a page of proposed action plan, description of creative approach proposed, timeline proposed, and the financial offer.

You need to send your proposal via e-mail to [email protected], no later than 25 April 2017 at 16:00.

For more details, click here to download TOR.