22.06.2018
Terms of Reference

Marketing/creative agency for the implementation of the “Stopping Corporal Punishment and protecting children from violence” campaign

The Eye of Vision organization (SiV) was officially registered as a local NGO in September 2001, but it started functioning earlier in 1999 as a Community Based Organization (CBO) in the Peja Region.
Throughout the last years, the NGO “Syri i Vizioni” has developed numerous partnerships with a wide spectrum of local and international organizations, municipalities and other active factors in Kosovo and the Balkans such as: European Commission, Save the Children in Kosovo, Olof Palme International Centre, Solidar Suisse , VolkshilfeSolidarity, ADA, USAID, KEC, KFOS, DRC, CARE International, OSCE, etc.

General information
Syri i Vizioni, in partnership with Save the Children office in Kosovo, has been working for five years on programs on monitoring and protecting the rights of children in Kosovo, which aim to respect the international convention on children’s rights, and to strengthen the mechanisms in prevention of violence, corporal punishment.
Within the framework of the thematic program in the field of child protection “Our Obligation to the Future – Protection of Children and Governance of Children’s Rights”, an awareness-raising campaign will be carried out on the consequences of violence against children and corporal punishment, as well as the draft Law on the Protection of Children The child.
The campaign materials must be creative, easy to understand and have a clear message, whether for children, parents, institutions and society as a whole, including the media, sensitizing the entire society that violence and corporal punishment against children is unacceptable and must be reported to the responsible institutions. .

Purpose
Syri i Vizioni seeks to engage an agency/marketing/creative company (“Agency/Company”) for the implementation of the awareness campaign for this year and the next four years on the prohibition of violence and the prohibition of corporal punishment against children.

Company Offer
The marketing agency/company must submit its financial offer and work methodology for the realization of the materials and the realization of the campaign based on the materials mentioned in the table (Annex A):

2. The Eye of Vision is responsible for:
• Sharing the strategy plan with the Agency/Company with quick access to all relevant material on the topic of child protection and governance with children’s rights and other actors;

• Provision of specific information to be included in each activity;
Provision of timely information for any request of the Agency related to an activity/work program/publication;

• Approval of all products produced by the Agency before their release;

• Copyright and distribution of materials/resources created by the Agency, if necessary,

3. Specifics of the Agency/Company:
Agency/Company of:

• Be a national marketing/creative agency/Company with reputation and demonstrable expertise in providing the services specified in these Terms of Reference;

• Has demonstrable experience in providing high quality, culturally appropriate materials in the Albanian and Serbian languages ​​as well as in the production of materials which are suitable for all citizens who have limited skills/are illiterate and if required also in languages ​​other than the official languages;

• Previous experience in developing messages and materials with social or educational content is an asset;

• Demonstrate that experienced human resources can be mobilized according to needs (internal staff and network of consultants);

• Proven experience in M&V campaigns and social and educational content;

• Proven experience in ensuring that campaigns are gender and ethnically sensitive;

• Work effectively for short deadlines;

• Do not use copyrighted material;

4. Duration of the Contract
The Agency/Company will be contracted through a separate contract with SiV, to provide services according to Annex A, for the period (July 2018 – December 31, 20121) in agreement with the Agency/Company.

5. Contractual arrangements and supervision
The Marketing Agency/Company will be contracted under the terms of Syri iVizioni only for the purpose of providing services according to Annex A and will be supervised by the Head of the project and the theme of the protection of children and governance with their rights, as well as the responsibility for communication by Syri i Vision and Save the Children office in Kosovo.

6. Application Procedure
The marketing agency/company must submit:
– The short work methodology for the realization of the materials specified in the Annex A table
-Annex A table completed by the company without interfering in the content only by completing the required data;
– The list and CVs of the key personnel proposed for the implementation of the campaign, emphasizing the qualifications and experience in similar campaigns;
– The methodology of the monitoring plan and evaluation of the expected results of the campaign;
– Work references (at least 3).
– Financial proposal (based on the Annex A table)
– Proposals (technical and financial proposals) must be submitted in electronic form to e-mail: info@syriivizionit.org, or vlora.latifi@syriivizionit.org
Download the Annex A table

Offers must also be sent in physical form by mail:
NGO “Eye of Vision”, Address: Isa Demaj 14, 30000 Pejë-Kosovo, NRF 600238077, NRB 5101044-2, VAT No. 330148892.
Deadline for application, date 02 July 2018 (Monday), time: 17:00.
Only the successful Marketing Agency/Company will be invited.